Why Data and Insight are the Bedrock for AI-Driven Business Success.
Chris McDonald CEO
In today's rapidly evolving business landscape, artificial intelligence (AI) is heralded as the key to unlocking unprecedented efficiencies, customer insights, and growth opportunities.
However, while the potential of AI is immense, its true power is unlocked not by the technology itself but by the quality and depth of data and insight underpinning it.
For businesses to fully harness AI and remain competitive, establishing a solid foundation of reliable data and actionable insights is no longer optional — it’s essential.
The Age of Data-Driven Decision Making
For years, data has been called the "new oil," but it's more accurate to say it’s the lifeblood of modern enterprises. Without high-quality, organised, and accessible data, AI systems are like high-performance engines without fuel.
AI relies on vast quantities of data to learn, adapt, and make accurate predictions or decisions. But the magic happens only when that data is relevant, clean, and contextualised.
Businesses that invest in data collection, effective storage (data lake), and analysis are setting themselves up for AI success.
A sophisticated AI model trained on incomplete or inaccurate data will deliver unreliable outcomes — a situation that can harm operations more than help. In contrast, companies that prioritise robust data management gain insights that drive better decision-making, enhanced efficiency, and a stronger competitive edge.
Turning Data into Insight
Collecting data is just the first step. The real power lies in extracting meaningful insights. AI can analyse vast datasets at lightning speed, identifying trends, anomalies, and opportunities that would be impossible for humans to discern manually.
This capability is transformative across sectors. For instance, in retail, AI-driven data insights help predict customer behaviour, personalise marketing strategies, and optimise supply chains. In manufacturing, predictive maintenance powered by AI reduces downtime and cuts costs.
In finance, AI analyses market data to optimise investments and detect fraud. The applications are limitless, but they all share one requirement: high-quality data that generates actionable insights.
Laying the Groundwork for AI Integration
For businesses eager to weave AI into their operations, the journey starts with assessing data maturity.
This means evaluating:
1. Data Quality – Is your data accurate, complete, and free from bias?
2. Data Infrastructure – Do you have the systems in place to collect, store, and process data efficiently?
3. Data Governance – Are there policies ensuring data security, privacy, and compliance?
4. Data Strategy – Does your organisation have a clear plan for leveraging data to achieve business objectives? Without addressing these areas, AI initiatives risk failure or limited success. Companies that invest in a well-structured data strategy will find AI implementations smoother and more effective.
Competitive Edge Through Insight-Driven AI
AI doesn’t just offer incremental improvements — it can redefine how businesses operate and compete. AI-driven insights can streamline processes, uncover hidden efficiencies, enhance customer experiences, and inform strategic decisions.
Companies leveraging AI are often more agile, responding faster to market changes and customer needs.
For example, companies that utilise AI for dynamic pricing or personalised recommendations consistently outperform those that rely on static, traditional models. Businesses using AI to automate routine tasks free their employees to focus on innovation and strategy, improving productivity and job satisfaction.
The Time to Invest in Data is Now
As AI adoption accelerates, businesses that lag in data and insight readiness will find themselves outpaced by competitors who made these investments early.
Building this bedrock isn’t a one-off project; it’s a continuous commitment to refining how data is captured, processed, and applied. Organisations that lay a strong data foundation today are the ones who will lead tomorrow, harnessing AI to drive efficiency, growth, and innovation.
Investing in data is not just a step toward AI — it’s a step toward future-proofing your business If AI is the engine of modern business, data and insight are the fuel that makes it go. It’s time for every business to ask:
Do we have what it takes to power our AI ambitions?
NXD Insight is born.
Introduction from Chris McDonald CEO
Never say Never! 🚫
Never talk in absolutes! ❌
Whatever life tells you, sometimes you just have to go with the flow and when there is an opportunity that presents itself, the draw is just too strong. 💪
As some of my contacts are aware, I spent a good many happy years in the world of Data, Marketing and Insight working with some of the most amazing people culminating in my business "The Trading Floor" being acquired by the guys at CallCredit (now Transunion) and then becoming their Managing Director of Data then onto becoming their Managing Director of Marketing Solutions.
I loved that time in my career - working with clever, hardworking, passionate people and doing some amazing things with data (no seriously!) 😇
I have still kept in touch with many of the people I have worked with over the years and have been delighted to see so many of you thrive and go on to do some amazing things. 👏
Wind forward to today and the business I have with
NXDTeam®️and here we are - I have been presented with a number of opportunities that give me no option but to go back into the world of Data and Insight with NXD Insight as a brand new pillar to our core business of Helping Business Leaders deliver on their vision.
Linking together Database Build, Data Lake Architecture, AI, Database Consulting and Build, product creation, insight, visualisation, dashboards, predictive modelling and much more.
One of the number of projects we have been exclusively instructed on is one of my most audacious ones yet - I can't wait to share that with you - it will be a thing of beauty! 🗂️
More information to follow in due course, but you know its going to be a fun ride and feel free to reach out to me and my team if you would like to discuss how good Data Disciplines should form the foundation of your whole business.
I never said never! 🤐
NXDTEAM® appoints COO
PRESS RELEASE
NXDTEAM® Appoints Chief Operating Officer to the Board
NXDTEAM® the Corporate Advisory and Business Innovation firm based in Leeds and London is delighted to announce the appointment of Steve Fowler as Chief Operating Officer (COO) to the Main Board.
Steve is a technology and services executive with 35 years experience in large scale, full scope, complex services delivery. Steve has a proven ability to transform organisational capability, culture, cost base and performance through implementation and management of technology, operations, people and process solutions across organisational, cultural, functional and geographic boundaries.
Steve has led and transformed global delivery organisations for IBM, Fujitsu, Hewlett Packard Enterprise, Telefonica, Atos and Edgio (formerly Limelight Networks) and has delivered complex technology services to organisations including JPMorgan Chase & Co., Lloyds Banking Group, ABN AMRO Bank N.V., Unilever, FCDO Services (Foreign, Commonwealth & Development Office), bp, Siemens, Amazon and the BBC.
Steve specialises in COO and operational services, business evaluation and improvement, business process review and recommendations, business, operating & delivery model creation and transition / transformation services.
Steve is also a pro-bono consultant in the charity sector for the Cranfield Trust.
Speaking of the appointment, Chris McDonald, CEO of NXDTEAM®️ commented "We have been working with Steve for some time and have been so impressed with his presence and the way he operates. He is supremely knowledgeable, a straight shooter and shares our vision for the future of this business”.
We are excited at how we can further accelerate the growth of the business into new and expansive markets and Steve is a welcome addition to the Leadership team.
We are looking forward to working with him and seeing how he can help us be the Advisory Firm of choice. Steve will also be spearheading the launch of our exciting NXD Innovation Business - helping our clients make sense of the rapidly changing world of AI, Automation and future compliance and governance in those areas".
Steve Fowler said of his appointment "NXDTEAM®️ is a truly remarkable business. It is rare to find a business that has the ability to enhance and add material value to a broad range of clients who value trust, integrity and innovation but can’t find the right partner to work with. We have a set of unique propositions and a great opportunity to change the way clients and advisors work together on a broad range of business challenges. I am excited at the opportunity of creating a fully functioning Innovation Division alongside my core responsibilities across the wider group to ensure our service delivery is world class"
NXDTEAM®️ now have locations in Leeds and London and a growing group of talented consultants and associates consisting of NXD Advisory, NXD Innovation, NXD People and NXD Procure.

NXDTEAM® welcomes Alexander Worth to the Innovation Team
Senior AI Consultant
Are you AI ready?
Do you know what AI could do for your business?
Are you looking for ways to integrate AI into your business but not sure where to start?
Well - I am confident we can help you.
I am delighted to announce that Alexander Worth has joined NXDTEAM® as Senior AI Automation Consultant.
Alexander, Founder and CEO of Worth AI, brings invaluable expertise in AI integration and digital transformation. With over a decade of experience, he specialises in developing custom AI applications and workflow automations that drive business efficiency.
This strategic addition to our team enhances NXD Team's capability to deliver cutting-edge AI solutions to our clients. Alexander's role will focus on advising businesses on implementing AI-powered processes, further strengthening our position as leaders in innovation and strategic business advisory.
We are confident that Alexander's insights will significantly contribute to our clients' success, helping them leverage AI to achieve their full potential.
Please join me in welcoming Alexander to the NXD Team.
NXDTEAM® and AI Tech UK announce Strategic Partnership
AI Tech UK and NXDTEAM® are thrilled to announce a strategic partnership, combining AI Tech UK's cutting-edge technology with NXD Team's innovative automation solutions.
This collaboration aims to accelerate
#AIInnovation, enhance product offerings, and drive growth across industries. Together, we're poised to revolutionise the tech landscape, delivering unprecedented value to our clients.
Their AI Governance and Compliance expertise lends itself perfectly to our overall Innovation Strategy and the impending launch of our AI Maturity Index™️
The whole team are looking forward to working with Sherin Matthew and the rest of the team at AI Tech UK
NXDTEAM® and Alpaca form a Powerful Team
NXDTEAM® and Alpaca Form Strategic Alliance
NXDTEAM®️, a leading corporate value creation firm based in Leeds and London, is thrilled to announce a strategic alliance with Alpaca, a renowned Business Consultancy business headquartered in Wetherby.
This partnership aims to provide Alpaca clients with enhanced access to a comprehensive range of corporate advisory services across various disciplines including Corporate Strategy, M&A Advisory, Fractional CXOs, Innovation Consultancy and Innovation, People Strategy, Procurement, Lending and Investment.
Richard Turner, Founder of Alpaca, expressed his enthusiasm for the collaboration, stating, "We are delighted to be working alongside NXD Team as we’ve spent nearly 10 years trying to find other professionals who view the world the way we do.
It’s not rocket science, just an understanding that sometimes you need to look at things from a different perspective to achieve your moon-on-a-stick.
With Chris and NXDTEAM® we found a partner willing to ‘join the dots’ and an enthusiasm to disrupt the slightly stale, linear thinking of traditional professional services.
This partnership allows us both to support our clients across diverse scenarios, from fundraising and strategy to AI and innovation, with professionals able to think creatively as well as rolling up their sleeves to help with the implementation”
Chris McDonald - CEO and Founder of NXDTeam®️, commented on the exciting agreement, saying, "We have been working with Richard and his team for some time on this agreement. We both recognised an immediate opportunity to deepen our relationship and, more importantly, add further value to Alpaca's and our clients.
We have access to a group of supremely talented individuals and some unique propositions that we will be rolling out shortly. We have great aspirations about how this will further consolidate our positions as thought leaders in our respective fields and moreover, we will have fun in the process"
This strategic alliance between NXD TEAM®️ and Alpaca underscores a shared commitment to delivering exceptional advisory services and driving innovative solutions for clients".

Hannah Horner
HR Consultant
Our latest addition to the team affords us the opportunity to offer assistance in the HR World to our range of clients that may not have the budget to employ their own HR Director or, indeed, that may have specific requirements that need specialist HR skills and expertise.
Let us introduce
Hannah Horner
to you!
Hannah is a qualified HR professional and accredited mediator with over 20 year’s experience within the private and public sectors supporting to director / C-Suite level. Hannah’s approach is rooted in collaboration and partnership, working to provide bespoke HR solutions that deliver on an organisation’s objectives.
As well as bringing a deep understanding of HR practice and employment legislation Hannah has significant experience in supporting change, driving inclusive leadership and dealing with conflict, all to maximise the potential of a workforce.
Welcome to the NXDTeam Hannah - we are excited to have you on board.
If you have any HR related questions and want to chat to Hannah or the team, please feel free to contact us on hello@nxdteam.com

Dr. Phyl Hughes
Corporate Psychology and Strategy Consultant
Dr Phyl Hughes: Corporate Psychology and Strategy
PROFESSIONAL SUMMARY
Dr Phyl is a highly motivated and driven individual with over 25 years of leadership development experience in both Business School settings and in the Corporate environment.
Outstanding interpersonal skills complimenting an extensive knowledge of the theory and practice of; strategic change, personal development, Corporate Governance, future trends and the development of female leaders.
Driven and passionate about truly making a difference to individuals and their organisations.
KEY STRENGTHS and USPs
· It is rare for a consultant to be able to work across: Psychology, Strategy & Organisational Analysis.
Phyl is experienced, deeply knowledgeable and accessible in all three of these alone and interacting with one another. This is a specialized and impactful combination.
· Insightful one-to-one and in terms of team and organizational level analysis. She is naturally gifted but also her academic and research pedigree mean she is able to see, distill and articulate patterns, causes, and solutions rapidly
· 25+years of experience all combine in her engaging personal style which is a genuine differentiator. A confident communicator, she skilled in the expression her views. Often using a gentle humor to ensure she heard, she is also willing able to speak concerns that others find challenging to express.
· Public Speaker & Media Interviewee
o Appeared on many public speaking platforms on leadership, change, women in business, CSR
o Confident media Interviewee.
Dr.Phyl will be an integral part of the NXDTeam and not only will she be pivotal in shaping the future of our client, she will also play a hugely important role in helping NXDTeam create a high growth and inclusive Corporate Advisory Business
NXDTEAM®️ Expands into the South with the appointment of Steve Fowler as Senior Consultant
The NXDTeam expands into the South
We are delighted to welcome Steve Fowler to the NXDTeam as a Senior Consultant based in and around London and the Home Counties.
Steve is a technology and services executive with 35 years experience in large scale, full scope, complex services delivery. Steve has a proven ability to transform organisational capability, culture, cost base and performance through implementation and management of technology, operations, people and process solutions across organisational, cultural, functional and geographic boundaries.
Steve has led and transformed global delivery organisations for IBM, Fujitsu, Hewlett Packard Enterprise, Telefonica, Atos and LIMELIGHT NETWORKS LTD and has delivered complex technology services to organisations including JPMorgan Chase & Co., Lloyds Banking Group, ABN AMRO Bank N.V., Unilever, FCDO Services (Foreign, Commonwealth & Development Office), bp, Siemens, Amazon and the BBC.
Steve specialises in COO and operational services, business evaluation and improvement, business process review and recommendations, business, operating & delivery model creation and transition / transformation services.
Steve is also a pro-bono consultant in the charity sector for the Cranfield Trust
Welcome on board Steve - we are looking forward to welcoming you into the fold and further developing our network of talented advisors in the South of the UK.

Simon Kamen
Senior Consultant - Procurement
Creative Director
NXDTEAM are delighted to have procured the services of Simon Kamen as its Fractional Procurement Consultant. (See what we did there?)
For the past 30 years Simon has worked within the business world in a variety of positions serving his customers to ensure that they procure high quality products and services at extremely favourable commercials terms.
Over the last 11 years, he has tailored his skill®️s to act as an “Outsourced Procurement Director” exceeding clients’ expectations along the way.
Simon’s career has been littered with success working with companies both large and small thus creating numerous case studies to share.
As an individual, Simon has tremendous drive and attention to detail and always going above and beyond the call of duty for his clients.
Talking of the appointment, Chris McDonald, Founder of NXDTEAM®️ said “we are delighted to have secured the services of Simon within the NXDTEAM®️.
In a world where fixed and variable costs can make the difference between thriving or surviving (or worse!) we are keen to help clients in their procurement activities to ensure they have secured the best possible terms and value and where we can, make significant savings across their cost base.”
For a confidential review of your cost structure, contact us directly and we will be happy to engage.

NXDTEAM®️ Welcomes Lisa Howell as Senior Consultant
Change Management and Culture
NXDTEAM®️ is delighted to welcome Lisa Howell to the senior team.
Lisa is an organisational development change consultant and psychological coach working with organisations, teams and individuals wanting to transition their companies, leaders, and lives with 30 years’ experience.
Working on transformation projects and change programmes developing bespoke strategy, approach, methodologies, and tools to the desired vision and developed strategic goals, Lisa delivers multi-year, rolling programmes through to strategy and Vision development and team building Away Events and Days.
Coaching internationally, Lisa enables Business Owners, CEOs / Directors / MDs / Leaders / High Net Worth Individuals and Senior Teams to develop new and developing organisations and cultures working at a 1-2-1 level right through to large scale peer and leadership disruption coaching as well as developing coaching cultures.
Her expertise lies in her ability to deliver client and individual bespoke requirements against complex situations whilst taking the leaders and people involved with her.
Lisa has led local and global organisational transformation and leadership programmes and initiatives for Corporate, Public and Not for Profit sectors across a wide variety of cultures including Japanese, American, Italian, Middle Eastern and Chinese including: Kepak Group, Landsec, NHS Primary & Secondary Care, Morrisons, Amazon, Reckitt Benckiser, Boots the Chemist, Bowmed Ibisqus, Travellers Insurance; Hitachi Capital Finance, Envirocare and Greencore Group.
Lisa’s business model includes pro bono local community group work supporting long-term unemployed to build confidence and resilience and mental health initiatives.
Using her psychology and business knowledge together with her wealth of multi-sector experience, down to earth, authentic, holistic, and collaborative people approach as a foundation, this enables long-term relationships to achieve and exceed aspirations.
For a complementary insights session to work on your goals / issues and / or vision, contact us to evaluate if we can support your next steps towards achieving and even exceeding your goals and aspirations.
www.nxdteam.com

Mark Phillips
Senior Consultant - M&A Star
Mark is a qualified chartered accountant and corporate finance advisor with over 15
years’ experience advising businesses on the buy-side and sell-side, working across
various sector and with debt funds, equity investors and other professional advisors.
Mark strives to enable business owners to unlock their business' true potential and
pave the way for sustainable growth, through CFO and management consultancy
roles that require a hands-on approach to stakeholder engagement, preparation for
investment, close monitoring of financial performance and delivery of wider strategy.
Mark has extensive experience working alongside CEOs and reporting to key business stakeholders, supporting existing finance functions, short-term or longer-term project related engagements, cash flow forecast preparation, drafting and presenting investment decks to potential funders / investors, management account preparation, contractual matters and negotiations with lenders, customers and creditors.